graviton
challenge
Graviton is a luxury desk lamp working according to the physical leverage principle that is being influenced by gravity. The lamp must remain in constantly balance in two predetermined positions despite of all environmental influences.
DESIGN
The lampshade should stay in balance in two positions in the space. The counterweights make sure that the balance is being remained. This balance occurs between the lampshade and its opposite counterweight. In order to reach over-all balance, centers of gravity including the center attachment point of the top lamp rod and its counterweight are being used. This center point and its opposite counterweight are both the key in order to provide the gravitational balance at the base of the lamp.
brand
The basic shape of the lamp parts are designed with the shape of hexagon and some angled blocks. These shapes contain symmetrical angle pattern that causes stability at the attachment points. Together it creates a modern look that takes your desk ambience somewhere beyond the laws of physics.
logo
Graviton’s logo was designed in order to create branded identity for the lamp. First we looked at the simple colors with a lot of contrast. After that we tried to create something more creative using the balance aspect of the product. The logo colors we finally used in the graphic work were the colors of basic materials that originally were used to create this product prototype.
